Naturtint was launched in the late 1990s by Laboratorios Phergal of Madrid, ranked as one of the top cosmetics labs in Spain. Phergal is a privately owned, family-run business that operates its own R&D laboratories and manufacturing plants. Phergal applies the strictest GMP pharmaceutical standards to all its products. These international quality standards ensure the best quality ingredients as well as constant research and development of rigorous production methods.
Naturtint is distinguished from other hair coloring products as the first permanent hair color free of ammonia and featuring plant-based active ingredients. Naturtint's plant-based permanent hair coloring works by using a three-step process without ammonia, parabens, silicones, paraffin, mineral oils, heavy metals, artificial fragrances, SLS, or formaldehyde derivatives. The active plant-based ingredients and the pH of the colorant cream help to open the external cuticle layer of the hair naturally. Next, the natural color of the hair is removed, and micro-pigments penetrate the deepest layers of the hair with the new color. Finally, the cuticle returns to its original position, trapping the colorants inside the hair to ensure that the new color won't fade away.