The journey to create a successful company can be as arduous as scaling a Tibetan mountainside, but well worth the view from the top. Bruce McMullin founded SIBU in 2004 after a series of events led him to Calcutta, India where he crossed paths with an Ayurvedic specialist in Chinese plants and herbs. In passing, this expert mentioned a powerful holy fruit, the Sea Buckthorn berry. From there, McMullin's quest took him to new heights, figuratively and literally, as he journeyed to some of the most remote locations of the Himalayas to find the superior source of Sea Buckthorn that is the foundation for all SIBU products.
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